Seven Steps to Pre-selling your Product

You need to buy a new car. There are two car showrooms in your neighborhood, so you go along to showroom A.

The moment you appear in the forecourt, an eager assistant darts out, grabs you by the lapel and proceeds to apply the hard sell. All you can think of is escaping before you are forced to sign anything.

You then go along to showroom B. A pleasant staff member greets you and invites you to sit down. He talks through with you your interests, aspirations and requirements. He then discusses the pros and cons of different cars that might meet your needs, and lets you wander round and look at different models.

Which showroom are you more likely to buy from? Salesman B knows that at this stage its information you are looking for. The last thing you want is to be pushed into buying something before you are ready.

Almost every new web marketer makes the mistake of jumping straight into selling the product. You take your visitors straight to a sales page and wonder why you arent making any sales. Those who learn to PREsell find an immediate jump in their sales figures.

Why? Because visitors to your site arent looking to be sold something. They are looking for information. So give it to them. Make them welcome and let them relax and browse.

The lesson is: write to PRESELL, not to sell.

1. Check what your visitors see when they first arrive at your site. Make sure it has a clean, simple look, with an easy-to-read font and easy navigation from one page to another. Make your visitors feel that the site is for THEM and you really want them there.

2. This step is really important. Build a picture in your mind of your target customer. WRITE DOWN the description: male or female? What age group? What socio-economic group? What sort of occupation? What sort of family? What sort of interests? The more detailed you make it, the more vivid your picture of the customer will be. Then keep this person in your mind as you write your copy. Address it to them as if they were standing in front of you. Gauge their reaction. Are you getting through to them? Do they like what youre saying if not, change it!

3. Use a simple and direct style. This has been said so often. Yet copywriters still seem to think that obscure words and long involved sentences are more impressive. Maybe they are! Its just that people wont read them! Just keep remembering how easy it is for the visitor to click the back button and return to the search page. If you bore them, they certainly will.

4. Provide information. Your visitor has come here for information. So provide it. Your aim is to show that you know about your subject. The more information you provide, the more the visitor will come to respect your expertise, and the more CONFIDENCE you will build up.

5. Show your PASSION. If you have a passion for what youre writing about, let it show through. Your delight and enthusiasm will make you a real person as nothing else will. It has been said Passion is the best pre-seller. It creates a bond straightaway between you and your customer.

6. Over-deliver. Your customer is looking for information so over-deliver it. Dont just provide facts and figures. Show that you care about their best interests. Think what their needs are and meet them, over and above what they expect. Think what their dreams, desires and aspirations are and fulfill them. Remember people are driven by emotion not logic. Tap into their emotions. Think of why you bought your house. Its more likely to be because you fell in love with it, than because of its list of features. Make them fall in love with the idea you are putting across to them.

7. Be honest. If you arent, none of steps 1-6 will be any use. Present both sides of a product or service. Lyrical blah-blah just washes over people. They know that no product or service is perfect so they will respect you for pointing out the imperfections. All they want to know is, that the benefits TO THEM outweigh the downside. This way, your recommendation will carry so much more weight.

If you have done all this right, your visitors will:

have TRUST in you as a genuine person;
have CONFIDENCE in you as an expert;
form a BOND with you as a friend.

They will feel you have their best interests at heart, and will believe you when you recommend a product to them. You wont have to apply the hard sell.

If you presell successfully, your sales will take care of themselves.

Elaine Berry is the owner of Bizwrite, the Good Writing Site. Bizwrite provides copywriting, ghostwriting, article writing and proofreading services, and also provides help and tuition in all aspects of writing. Visit http://www.bizwrite.co.uk for a FREE e-course on copywriting.Real25
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Help Need Obituary Writing

Numerology's Nurture number; what you can grow and prosper

Want to know how you start things, which of your projects will grow and prosper? Numerology can tell you what kinds of task you nurture well, what projects you are good at tending. We just need to find out your Nurture number.

===> Calculating your Nurture Number

Your Nurture number comes from a specific branch of Numerology called Yantra or Magic Square numerology. It consist of constructing a Magic square using your birth date numbers, and then interpreting the values in the specific boxes in the square.

Your Nurture number is found by taking your birth month, and then subtracting (3), note that negative values are possible.

For example, actor Johnny Depp was born on June 9th, 1963; so his Nurture number would be calculated as follows:

Nurture number = (Birth month - 3) = (6 - 3) = (3)

The Nurture number values and their meanings are listed below.

===> Nurture Number (-2)

You use your strong intuition to hinder and sidetrack others in their plans. You are selfish when it comes to helping others succeed. For you, it's every man for himself.

===> Nurture Number (-1)

You hate starting things and watching them grow. You would rather buy an existing business and try to improve it than start from scratch. You are good at improving projects already started; but terrible at getting them underway.

===> Nurture Number (0)

You don't really care about starting things and watching them grow one way or the other. You don't mind starting projects, but you don't take any special joy from it.

===> Nurture Number (1)

You love starting things and watching them grow. You are more likely to start a business from scratch than to buy an existing one to develop. You are a better starter than a finisher of projects; but you really lavish your attention on projects in their early stages.

===> Nurture Number (2)

You use your strong intuition to help and support others in their plans. You are a caring sympathetic person who finds great joy in watching others succeed with your help.

===> Nurture Number (3)

You have a gift for inspiring other people with words. You are quite creative in starting your plans, and when pushed can develop your own plans and talents quite a bit.

===> Nurture Number (4)

You are willing to put in hard work for anything you really believe in. You have infinite patience for your plans, and are willing to wait years, if need be, to see your projects bear fruit.

===> Nurture Number (5)

You are a natural consultant; able to give good sound advice to people in all sorts of endeavors. Sadly, your own projects and ideas never seem to get developed. You need encouragement to start and nurture your own plans, and follow through on them.

===> Nurture Number (6)

You love supporting and nurturing friends and loved ones. You make a wonderful parent saving only a tendency to be over protective of your children. You like working on your creative hobbies and take great pleasure in charting your own progress.

===> Nurture Number (7)

You love a mental challenge. You're fascinated by seeing how different things work; learning their hidden secrets. When something interest you, you're able to work on it in stages; starting small, and then developing it into a major project.

===> Nurture Number (8)

You are a natural when it comes to nurturing a small business and growing it into a financial success. You love taking on tasks or endeavors that you judge will be money-makers, and nurturing them through the rough spots. You stick with them as long as that money-making potential remains.

===> Nurture Number (9)

You love nurturing and supporting any group of people with a noble cause or goal. Weather a club, support group, or a philanthropic organization, you're able to help raise the spirits and self-esteem of everyone around you.

Keith Abbott is the developer and owner of 'Numerology 4 You' where you can order your own Numerology reading including your personal Lucky Numbers. Visit him on the web today at http://www.numerology4you.com/Boat Sail Sale Wooden
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